MASTERPLAN
MASTERPLAN
RESERVA REAL
The Project 

Reserva Real is a sophisticated real estate project to be developed 50 kilometers from the historic city center of Belo Horizonte, in the state of Minas Gerais in Brazil. This tourism-real estate project will encompass an area of 1,000 hectares. The site is located 50 km from Belo Horizonte, 20 km from the airport, 35 km from the administrative centre of the state of Minas Gerais and 30 km from the new technology park.

The site has some unique characteristics on the outskirts of the city, combining proximity, quality and charm and facilitating the development of a large neighbourhood for first that can be second homes, in Belo Horizonte.
This project will function in overall terms to create a valuable brand identity, taking advantage of the synergies afforded by a common operational structure. 
Reserva Real aims to target the type of clientele that seeks a residential space offering privacy, which is nonetheless still close to the city and equipped with diverse service and leisure facilities, such as a golf course, equestrian centre, swimming pool etc. in an exclusive and comfortable setting. This site will also host the first "Flying Community" in South America.

Context

Belo Horizonte is the capital of the state of Minas Gerais and is the third largest city in Brazil. It is situated in the Southeast area of Brazil at a geographically strategic location both in terms of Brazil as well as the Americas. It is surrounded by the mountains of the Serra do Curral, which serve as a natural backdrop and a historical reference. In addition to the natural advantages and the ease of access by air and road, the capital of Minas Gerais stands out on account of the beauty of its architecture, the strong performance of its commercial and services sector and its rich artistic and cultural output.

The Brazilian economy is reaping the benefits of effective policies to ensure stabilisation in a context of a favourable external environment. There has been sustained economic growth and a reduction in poverty in recent years, after posting growth rates of 5.7% in 2007 and 5.1% in 2008, Brazil’s GDP dropped 0.2% in 2009. Brazil emerged from the global financial crisis in 2009 and economic growth is estimated to reach 7.1% in 2010. A more sustainable growth level, in the range of 4.5%, is predicted for 2011.

The growth of the Brazilian population, the high percentage of youths, a tendency towards an ageing population, the decline in the number of residents per dwelling unit and a socio-cultural preference for owning homes are elements that together ensure a high potential demand for residential property in Brazil during the next 20 years. Between 1991 and 2000 the Brazilian population grew from 146.8 million inhabitants to 171.3 million inhabitants and this tendency still continues. In 2003, according to SECOVI, Brazil had a shortfall of 7.2 million housing units.